About Synergi
Transforming customer-centricity from philosophy to performance.
Customer-Centric Innovation
At Synergi, we're transforming how businesses innovate through customer-centricity. Born from over a decade of Immersion Group's expertise in human-centered design, Synergi represents a paradigm shift in how organizations leverage customer insights to drive business performance.
Our Vision
We believe that customer-centricity isn't just a philosophy—it's the primary driver of business performance and delivery speed. By democratizing access to powerful customer analysis tools through our SaaS platform, we're enabling organizations to make decisions based on real customer needs rather than assumptions.
Our Mission
Synergi exists to bridge the gap between raw customer data and actionable business insights, accelerating the journey from insight to innovation. Our purpose is to help businesses achieve what previously took months in just minutes, unlocking potential faster and more predictably than ever before.
The Power of Customer Insights
Our passion lies in unlocking the transformative power of customer insights. We're driven by the belief that truly understanding your customers is the foundation of sustainable business success.
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Data-Driven Growth
- Through Synergi, we've channeled our passion for experience design into a platform that makes advanced customer analysis accessible to all. By combining deep learning data analysis with practical business applications, we're enabling organizations to transform diverse customer feedback into structured, actionable insights.
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Meaningful Connections
- We're passionate about helping businesses move beyond transactional relationships to create meaningful customer connections that drive growth. When organizations can truly see through their customers' eyes, innovation becomes intuitive and performance follows naturally.
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Speed to Value
- Can you imagine a world where customer-centricity is the primary driver for business performance and delivery speed? You don't have to imagine anymore. Synergi transforms months of manual analysis into minutes of actionable insights, allowing teams to act swiftly on emerging opportunities.
The Team Behind Synergi
Behind Synergi stands a team of experienced innovators passionate about human-centered design. As part of the Immersion Group family, we bring together expertise in customer experience design, user experience, systems thinking, digital strategy, and software development.
Immersion Group
Over the past decade, Immersion Group has dedicated itself to helping organisations address customer needs in a genuinely human-centred manner.
Immersion X
Immersion X embodies our commitment to democratising our intellectual property through a Software-as-a-Service (SaaS) model, enabling organizations to access our expertise at scale.
Synergi
Synergi is the first solution to emerge from Immersion X's strategy, transforming the way businesses approach innovation through customer-centric insights.
"Our team has spent years embedding customer-centered approaches into the DNA of organizations across industries. Now, through Synergi, we're scaling this expertise to help more businesses achieve the speed-to-value that customer-centricity enables."
We're not just building software — we're building a movement that places customer understanding at the heart of business strategy. Our people are united by the conviction that when businesses truly align with customer needs, everyone wins: customers enjoy better experiences, employees find greater purpose, and organizations achieve sustainable growth.
Join Our Journey
Join us in revolutionizing how businesses innovate through the power of customer-centricity. Transform raw customer feedback into actionable business insights with our comprehensive analysis platform.