THE SIX ANALYZERS

Six readings of the same batch, one picture

Every batch goes through all six. Each analyzer asks one question of every record — not a sample — and returns a finding with the counts and the customer's own words underneath.

01

Sentiment

What do customers feel — and about what, exactly?

WHAT IT RETURNS
Sentiment split across the whole batch
Average score on a −1 to +1 scale
The topics driving each pole
Verbatim quotes under every topic
FROM A REAL BATCH

In a batch of 169 reviews, 155 came back negative, with an average score of −0.72. Billing was the loudest topic — not an impression, but counted, with the reviews that say so underneath.

02

Churn risk

Who is about to leave, and what is driving them out?

WHAT IT RETURNS
Risk bands from immediate to low
Every at-risk customer, named by signal
The driver behind each band
The words that carried the warning
FROM A REAL BATCH

The same batch put 22 of 169 customers in the risk bands. Service, not price, was the driver — a distinction that changes what the retention call offers before it is made.

03

Customer journey

Where do journeys stall, and at which stage?

WHAT IT RETURNS
Every journey mapped stage by stage
An outcome per journey, resolved or not
The stages where journeys break down
Counts per stage, not impressions
FROM A REAL BATCH

Across 50 claims calls, 34 ended without an outcome. The failures concentrated at claim assessment — one named stage to fix, not a vague sense that claims are slow.

04

Root cause

What is actually causing the complaints?

WHAT IT RETURNS
Causes ranked by recurrence
Symptoms separated from causes
The fixes customers suggested themselves
Evidence under every cause
FROM A REAL BATCH

One cause recurred across the batch: high claim excess. The report carried the fixes callers suggested in their own words, so the remedy arrived with the diagnosis.

05

Archetypes

Who are these customers, behaviourally?

WHAT IT RETURNS
Behavioural segments, sized by count
What each archetype needs
Churn risk per segment
How to handle each one
FROM A REAL BATCH

Cooperative claimants were the largest segment in the batch, and none of them sat in a churn band. That tells a retention team where effort is wasted as clearly as where it is needed.

06

Strategic intelligence

Given all of it, what should we do first?

WHAT IT RETURNS
Actions ranked by evidence
Who to contact, and before when
The finding behind each action
What to fix first, what to watch
FROM A REAL BATCH

The batch closed with 4 at-risk customers to contact before renewal, ranked by the strength of the evidence. Not a chart to interpret — a list to work through.

Team reviewing an analysis on screen
PHOTO · CAMPAIGN CREATORS / UNSPLASH
HOW TEAMS USE THEM

One page per analyzer, read in a morning

Each analyzer returns its finding at the top, the counts behind it, and the customer's own words underneath. The sentiment page goes to the exec meeting, the journey page to operations, and the strategic page becomes the week's call list. Nobody logs into a dashboard — the batch report is the meeting document.